Sat, May 19, 2012

ISSEY MIYAKE / Bloom Bloom Bloom // Emmanuelle Moureaux

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Issey Miyake commissioned Emmanuelle Moureaux Architecture + Design to handle the set design and art direction for their event, Bloom Bloom Bloom. Inspired by spring flowers in bloom and Issey Miyake’s newest incarnation, this event was held in conjunction with the launch of Bloom Skin, Yoshiyuki Miyamae’s first collection since joining the branch as their new designer.

The event took place at both Isetan’s Shinjuku branch and Mitsukoshi’s flagship store in Nihonbashi. These “stick flowers”, with their straight lines and contours, were conceived as a contrast to the translucent designs of the soft, flowing pieces in this collection. Each measuring 1.4m across, these vibrant and colorful flowers were deployed as both three-dimensional sculptural pieces and two-dimensional graphic motifs, giving the overall impression of a stage “in bloom”.

Photography by Daisuke Shimokawa
Via Emmanuelle Moureaux Architecture + Design

 

 

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