Thu, February 2, 2012

The Cube in Milano // Park Associati

2

Milano is the second stop on the European tour of THE CUBE, a nomadic, stateless and cosmopolitan piece of architecture, a pavillion designed to host a small, temporary restaurant.

Originating from Electrolux’s concept of an itinerant restaurant, THE CUBE has been conceived and organized by the Belgian event agency Absolute Blue; the design of the pavilion, as well as the interior design, was developed by the Italian firm Park Associati, Milano; Logo and Texture Design by Studio FM Milano.

THE CUBE debuted in Brussels on the arc of the Parc du Cinquantenaire in April 2011 where it remained until July. From December 19 – April 26, 2012. THE CUBE will be in Milano and will house some of the best Italian star chefs who will perform live for their guests, offering special menus prepared in the kitchen of the restaurant. The dining pavilion seats 18 people for lunch or dinner and offers a superlative view of Piazza del Duomo, just a few meters away from the Cathedral’s spires, facing Palazzo Reale and the Arengario, the area hosting the new Museo del Novecento.

Michele de Lucchi comments on the project: “ It is one of those projects that open things up: in fact too often solutions resolve but do not leave space for the imagination, for innovation, for evolution. This ‘CUBE’ that is not actually a cube, has a great proactive force and immediately presents itself for what it is: defying the paralysis of thinking and the imagination.”

Via Park Associati
Photography by Andrea Martiradonna

 

 

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