Tue, December 11, 2012

Grauforz Branding & Corporate Interior // Anagrama

7

Grauforz is an expanding Mexican company specialized in buying, selling and distributing steel by-products on a global level. For the interiors, Anagrama developed a project where they applied steel and wooden elements. By using steel, designers were able to be consistent with the products sold by the company. They were also able to communicate strength with a modern feel. Some elements like wood added a warm human touch making spaces feel more cozy.

The interiors project was complemented with typographic interventions allowing the brand to be communicated to the inside of the company and staff with feelings of belonging, loyalty and formality.

Anagrama

 

 

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