Tue, March 5, 2013

Gimme More Exhibition @ the Eyebeam // SOFTlab


SOFTlab designed the exhibition for Gimme More at the Eyebeam in Chelsea. The exhibition showcased 7 installations created by Swiss design EPFL+ECAL Lab during February,27 till March, 2. The work is quite exciting and magical so SOFTlab decided to keep the overall exhibition design simple. They thought of immersing the projects in a fog or mist so they are revealed as you move through the space.

From far away you only catch glimpses of the work through the light they emit or people interacting with them, but as you move closer and around the temporary barriers the projects get revealed. SOFTlab produced the minimal amount of walls to define the work, while still keeping the space open. These walls were made of hanging sheets of Tyvek that were wrapped around suspended cardboard tubes to give the divisions volume. The Tyvek was back lit to reveal its cloud like texture.

SOFTlab also worked with Pentagram who designed the overall identity for the exhibition. The cloud-like texture of the Tyvek and the exhibition signage comes together through custom designed light fixtures within each hanging wall of Tyvek and cardboard. These light fixtures back light the signage and bring out the texture of the Tyvek creating a glowing a field of walls hanging from the industrial space.

Images © Alan Tansey








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