Tue, March 19, 2013

Shopbop Online Retailer Office // SHoP Architects

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When SHoP was commissioned to design a new space for online retailer Shopbop, the goal was to create a branded environment designed around the Shopbop Style Guide. The central figure of the style guide was the lifestyle aesthetic of the Shopbop woman. By abstracting aspects of her life from the way she spends her time to the objects in her home, the resulting design reflects a feminine aesthetic with personal and vintage touches in a trendy, loft-like environment.