Fri, March 9, 2012

The Exchange Hotel // Ina Matt


Hotel The Exchange is a concept by Suzanne Oxenaar and Otto Nan, initiators of the Lloyd Hotel & Cultural Embassy in Amsterdam. Hotel The Exchange is part of ‘The Red Carpet’, an urban-renewal project that is aimed at giving the area ‘Damrak’ a more diverse and fashionable look.

The hotel has 61 rooms, each room has been designed and dressed by graduates and alumni of the Amsterdam Fashion Institute (AMFI). Eight students and alumni were selected to drive the vision of the hotel rooms. They created designs using fashion metaphors. Before the process of ‘dressing up’ began, fabric designs took form under the tutelage of Dutch Studio INA MATT in cooperation with the Dutch Textile Museum. Different areas of the hotel were accessorized with luxury items like a 20-meter long illuminating necklace, cozy elevator coats, a fancy reception dressed as a bag and endless striped socks throughout the hallways.

Via Archilovers








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